Find Out If Your Ad Spend Is Actually Working

The Revenue Decision Review is a free audit of your business economics and ad account. You fill out the form below — we run your numbers, build your owner’s math, and send you a personalized report within 24 hours. No call required to receive it. No pitch attached to it.

The form is detailed because the audit is specific. Every answer feeds directly into your analysis — we use your actual numbers, not industry averages or guesses.

$0
Cost to you
24h
Audit delivery
5
Audit deliverables
0
Obligation

What you’ll receive

Within 24 hours of submitting, we’ll email you a personalized audit that includes:

  • A fit verdict — an honest assessment of whether your current setup and budget can support profitable paid acquisition, and why.
  • Your owner’s math — what you can afford to pay per lead at different close rates, what each new customer is worth to your business, and where the numbers break down.
  • What we observed — specific gaps or opportunities in how your leads are being handled, tracked, or converted.
  • A channel strategy — which platforms to prioritize for your vertical and market, and in what order.
  • 3 quick wins — specific actions using your actual tools and numbers that you can act on immediately, whether or not we work together.

After you receive the audit, you can book a free 20-minute call to walk through it together. You keep the report either way.

Who this is for

  • You’re spending $3K+ per month on Google Ads, Meta, LSAs, or other paid channels — and you’re not sure if it’s working.
  • You have real sales cycles and a meaningful average job or deal size (typically $1,500+).
  • You want a clear picture of your numbers — cost per lead, cost per booked job, what you can actually afford to spend — without sitting through a sales presentation.
  • You’ve worked with an agency before and want a second opinion, or you’re running ads yourself and want to know if you’re leaving money on the table.

If your tracking is messy or your numbers aren’t clean, submit anyway. Part of what we look at is where the data breaks down and what it would take to fix it.

Get your free audit

Fill this out completely. The detail is what makes your audit specific to your business — not a generic template. Required fields are marked with *.

Your business
Your numbers
Your channels and setup
Active ad channels (check all that apply)






Your goals
Top priorities (check all that apply)



What clients say

★★★★★

“You will know what your money is going towards on top of seeing results. It truly is a full-funnel marketing system that all companies need.”

Adam Knudson
Master Plumber, A Plus Plumbing of NWA
★★★★★

“Eddie is one of the most dependable and strategic marketers I’ve worked with. He builds smart marketing systems and actually delivers results — not hype.”

Steve Korosic
Client
★★★★★

“He’s played a meaningful role in helping me grow my practice. When challenges come up, he doesn’t make excuses — he looks for better systems, better strategies, and better execution.”

Dr. John Artis
Chiropractor & Functional Medicine, Client
★★★★★

“He has a keen understanding of customer acquisition and was always quick to adapt. What truly set Eddie apart was his exceptional communication — making the complexity of performance marketing easy to understand.”

Avery G. Ricco, M.S.
Marketing Analytics & PPC Expert

A sample of what you’ll receive

Every audit is built from your actual numbers. This is a simplified example using a fictional HVAC business spending $4K/month with a $2,800 average job.

Fit Verdict
✓ Strong Fit

Your average job size and close rate support profitable paid acquisition at your current spend level. The unit economics work — the issue is where the budget is being allocated.

Your Owner’s Math — Max CPL by Close Rate
Close Rate Max you can pay per lead
10% $280
15% $420
20% $560
30% $840

If your current CPL is above $280, your close rate is the lever — not your budget.

What We Observed
  • Your Google Ads are running broad match with no negative keyword list — you’re paying for clicks from searchers outside your service area.
  • No call tracking is in place, so you can’t attribute booked jobs back to the channel that generated them.
  • Your landing page has a form but no phone number above the fold — trades leads convert better via phone, not form.
3 Quick Wins
1. Add a negative keyword list this week
Export your search terms report, filter for anything outside your service zip codes, and add as negatives. Estimated budget waste recovered: 15–25%.
2. Add CallRail tracking numbers to your ads
Free 14-day trial. Set up dynamic number insertion so you can see which campaigns are generating actual calls vs. clicks that go nowhere.
3. Replace your form CTA with a click-to-call button on mobile
70%+ of HVAC searches happen on mobile. A sticky “Call Now” button above the fold will lift conversions before you spend another dollar.

This is a fictional example. Your audit uses your actual business, your actual numbers, and your actual tools.

What happens after you submit

  • We generate your personalized audit and email it to you — usually within 24 hours.
  • The audit is specific to your business, your numbers, and your channels. It is not a generic template.
  • After the form submits, you’ll see a calendar link to book a free 20-minute call to walk through your audit together. That call is optional — you keep the report either way.
  • If we’re a strong fit and you want to move forward, we’ll outline what working together would look like. If we’re not the right fit right now, we’ll tell you that too.

FAQs

Is this actually free?

Yes. The Revenue Decision Review — the audit, the report, the 20-minute call — is completely free. There is no charge to receive it and no obligation to work with us after.

Do we need clean tracking or perfect data to submit?

No. Most people who submit don’t have clean tracking. Part of what we look at is where your data breaks down and what you’d need to fix to see your numbers clearly. Submit with what you have.

What if we decide not to work together?

You keep the audit. The analysis, the owner’s math, the quick wins — all yours, no strings attached. Our goal is to make the review useful regardless of what you decide.

Can we bring our internal team or current agency?

Yes. Bring whoever is involved in your marketing and sales decisions. It’s useful for everyone to see the same numbers at the same time.