Who we serve
Simply Digital runs Google Ads, Local Services Ads and Meta ads for local businesses in the US that can count a booked customer: a booked job, a booked appointment or a signed case. We also build the tracking, local search, websites and automations around the ads.
Each of the three kinds of business below has its own page. It says what we do, how we measure it and what it costs.
Home and local services
Plumbing, HVAC, electrical, roofing, tree service and other companies that send a truck to the customer. Read about Google Ads for home service contractors.
Who it fits
- Licensed trades where people search when they need help now.
- Owners who keep job records, even in a spreadsheet.
- A team that answers the phone, or is ready to fix call handling first.
What we do
- Google Ads and Local Services Ads, with Local Services Ads funded first where it covers your trade.
- Call and booking tracking, with booked jobs matched back to the ads where your job software allows it.
- Local SEO for each location, and a landing page for each service you advertise.
How we measure
- Cost per booked job, with our fee included.
- For licensed trades, we plan around $60 to $100 per Local Services Ads lead and $150 to $250 per Search lead. A lead is a call or form, not a booked job.
- Brand searches reported apart, so the account is judged on new customers.
Clinics and health brands
Chiropractic, functional medicine, aesthetic and other clinics that count booked appointments, and health and wellness brands that sell a product. Read how we work with clinics and health brands.
Who it fits
- Clinics and practices that count booked appointments, with one location or several.
- A front desk that answers the phone and replies to new forms.
- Health and wellness brands with a finished product.
What we do
- Google Ads and Meta ads, inside each platform’s limits on health ads.
- Tracking that records that a booking happened, not who booked or why.
- Local SEO for each clinic, a page for each treatment you advertise, and social media marketing.
How we measure
- Cost per booked appointment, with our fee included.
- No patient information goes to an ad platform.
- No published planning range for clinics. We have too few accounts for one to mean anything.
Legal, immigration and expert services
Immigration firms, other law firms, and expert-led businesses such as consultants, advisers and educators. Read how we work with legal, immigration and expert-led services.
Who it fits
- Firms where one signed case is worth a lot.
- A consultation before every sale.
- Intake records you can count, even in a spreadsheet.
What we do
- Google Ads with a campaign and a landing page for each practice area.
- Tracking from call or form to booked consultation to signed case.
- Follow-up automations that reply fast and run until the person books or says no.
How we measure
- Cost per signed case, with our fee included, plus cost per booked consultation.
- Counts by date and source, never the details of a client’s matter.
- Ads follow your state’s lawyer advertising rules, and none promises an outcome.
What every good fit has in common
- You can count a booked customer: a job, an appointment or a case.
- You keep those records, even in a spreadsheet, and can share counts by date.
- You add us as a manager on your ad accounts and keep ownership. We never need your passwords.
- You want every change written down, including the months that went badly.
When we’re not a fit
- A market too small for the budget. We price the market first and tell you.
- More than 15% of calls going unanswered. Fix call handling before buying more clicks.
- Anyone who wants a promised return or a promised ranking. No one can honestly promise either, and we won’t.
If you’re not sure, start with the free basic audit. If paid search will not pay for your business, the audit says so, and we do not take the account.
Get your free basic Google Ads audit.
Five short fields, no call needed. You get the audit in writing and keep it whether or not you hire us. The basic audit is free. A deeper audit is paid, and we tell you the price before we start.