Google Ads built on cost per booked job.
Simply Digital runs Google Ads and Local Services Ads for home service companies, clinics and other local businesses that can count a booked customer. Your monthly report starts with one number: what a booked customer cost you, with our fee included.
Five short fields, no call needed. The basic audit is free, and you keep it whether or not you hire us. See what it covers.
- You own the ad account and all of its data from day one.
- Google Ads management is month to month, with 30 days’ notice to cancel.
- Our fee is published below and counted in your cost per booked job.
- If paid search will not pay for your business, the audit says so.
Each booked job cost $176 in ad spend this month, or $221 with our fee included.
| Source | Spend | Leads | Booked | Per booked job |
|---|---|---|---|---|
| Local Services Ads | $1,440 | 20 | 12 | $120 |
| Search: “AC repair near me” | $1,020 | 6 | 4 | $255 |
| Search: “furnace replacement” | $360 | 2 | 1 | $360 |
| Search: “hvac jobs”, “hvac school” Waste | $180 | 2 | 0 | None |
| Total | $3,000 | 30 | 17 | $176 |
Illustrative numbers for a made-up home services account, not a client, and not a promise of what yours will cost. The fee line uses our published 25% rate.
The free basic audit answers four questions about your Google Ads account.
Where did the money go?
Spend by campaign and by search term, with the share that produced no booked customer.
What does a booked customer cost?
From your ad account and your own count of booked jobs, appointments or cases. Not from clicks or impressions.
Can your tracking be trusted?
Which conversions are real, which carry a value nobody earned, and which are counted twice.
What would we change first?
In order, with the reason for each, and what we would leave alone.
You get it in writing. A call is optional.
The basic audit is free. A deeper audit is paid, and we tell you the price before we start.
Three accounts tracked real purchases. One did not, so we built the number from the client’s own close rate.
Results are listed by type of business. No client is named here, and no result sits next to a testimonial. Each one says how it was measured and what it does not show.
Apparel and consumer goods brand, online store
tracked store revenue per ad dollar, 13 consecutive months
$131,218 in ad spend. $1,315,875 in tracked store revenue.
No improvement is claimed: there is no engagement document and no change history, so nothing here shows a before and after. Monthly results ranged from 6.23x to 15.43x, and the 15.43x month was the peak. Platform-measured return is not the same as what the business would have lost without ads. The last month was captured on its closing day and may still settle.
Apparel brand, online store
tracked store revenue per ad dollar, three consecutive months
CA$63,146 in ad spend. CA$385,651 in tracked store revenue.
An earlier month, when an ad platform setting was adding value to orders, is left out rather than restated. No improvement is claimed. The last month was captured on its closing day and may still settle.
Membership brand
in ad spend per sale
$3,427 in ad spend. $16,627 in tracked purchases, 4.85x.
A short window on a small budget. Nothing here projects to a month or a year.
Regional internet provider
The ad platform’s revenue figure was really lead counts with values attached, so we did not use it.
The client’s own sales records show 2,533 sales from 21,131 leads, an 11.99% close rate. Applied to each channel’s cost per lead:
| Channel | Per new subscriber |
|---|---|
| Search, first market | $245.87 |
| Search, second market | $322.69 |
| Paid social | $466.97 |
Modeled, not measured. No purchase is tracked, so no revenue or return is stated. The lead count carries a caveat too: the account counted several form actions at once, which inflates leads, and every figure above inherits that. Read the whole table, not the best row.
No account above is named or identifiable.
Search visibility on a new site we own
From Google Search Console. An impression is one time a page showed in Google’s results. It is not a visit and not a lead.
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A new site for a home-buying business we own went from launch in June 2026 to 1,267 Google impressions in September. From July to September, 109 of its pages showed in search.
A new domain, so there is no before period. Clicks are still small: 12 in September.
Earlier work
Work our team did from 2018 to 2021. Each item carries its year, and none is a result we promise you.
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Social media and promotions: our team ran a network of 21 Instagram accounts with about 1.5 million combined followers, and offered promotional placements on it.
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One account in that network reached 1,828,511 accounts in a single week.
These are past figures for accounts we may no longer run, and they say nothing about what your own account will reach.
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Social media growth: our team grew a naturopathic doctor’s Instagram account from about 4,000 to about 100,000 followers, organically, between 2018 and 2021.
The client reported these follower counts, and no Instagram data from that period is on file. The figure is followers, not patients or sales.
For licensed trades, we plan around $60 to $100 per Local Services Ads lead and $150 to $250 per Search lead.
These are the planning ranges we use to read a plumbing, HVAC or electrical account, set from trades and home services accounts we have run or reviewed. Use them to ask better questions, not as a quote or a promise.
| Measure | Range | How to read it |
|---|---|---|
| Search cost per click | $8 to $22 | Small markets and new accounts can run higher. Price the whole market before you add budget. |
| Cost per lead, Local Services Ads | $60 to $100 | Usually the cheapest lead a licensed trade can buy. |
| Cost per lead, Search | $150 to $250 | Above $300, we look for a problem before we add budget. |
A lead here is a call or form from a possible customer, not a booked job. We read these accounts between June and September 2026, over windows from 90 days to several years. Some windows include months before we ran the account, and one is an account we reviewed but did not run. Costs move with the season and the market. We publish ranges only for trades. For most other kinds of business we have one account or none, so a range would mislead.
Two signals we check in every trades account
- Search takes most of the budget while Local Services Ads are available for your trade. In both accounts behind our Local Services Ads range, a Local Services Ads lead cost less than half as much as a Search lead.
- More than 15% of calls go unanswered. Fix call handling before you buy more clicks.
- In the largest trades account we have reviewed, Local Services Ads brought back 2.97 times their cost in job revenue tracked in the company’s job software. Search brought back 0.79 times.
We fix the measurement before we touch the bids.
A wrong number makes every later decision wrong. These checks come first on every account, and they stay in every report.
A lead is not revenue.
A call or a form fill never gets a dollar value or a return figure in our reports. If your account assigns $1 to every call, we tell you, and we report leads as leads.
We check the value the ad platform adds.
On one apparel account, a customer acquisition setting was adding a fixed CA$74 to every new-customer order, and the campaigns were bidding on the total. You can check your own: compare
Conv. valuewithOriginal conv. valuein a Google Ads export.We dedupe your job records before dividing anything.
If a report shows more booked jobs than leads, the job export is counting jobs twice. We match jobs to unique order numbers first, then divide.
We split “wasted spend” before we cut it.
Spend that booked nothing is usually three different problems: searches you never wanted, searches from outside your service area, and the right searches that did not book. Only the first one is fixed with negative keywords.
Our fee goes in the math.
The cost per booked job in your report includes what you pay us, not only what you pay Google. If you keep no job records, the report shows cost per lead and says so.
Every change is written down.
Each monthly report lists what we changed, why, and what happened after, including the months that went badly.
You can run six of our first checks on your own Google Ads account in about ten minutes.
You need your own login and nothing else. Each check says where to look and what a problem looks like.
See what your campaigns bid toward.
Note which conversion actions count as primary, then check which goals each campaign bids toward. Calls and form fills should drive bidding. Page views, direction clicks and website visits should not. If more than 15% of clicks become conversions in a local lead account, something other than leads is probably being counted.
WhereGoals, then Conversions, then Summary. Then each campaign’s settings.
Make sure auto-tagging is on.
Without it, Google adds no click ID to your links, so calls, forms and jobs cannot be matched back to the ads that produced them. It only collects from the day you turn it on.
WhereAdmin, then Account settings, then Auto-tagging.
Check who your locations reach.
“Presence or interest” can show your ads to people outside your service area who have only searched about it. “Presence” limits ads to people in, or regularly in, your area. For most local service businesses, “Presence” is the right choice.
WhereEach campaign’s Settings, then Locations, then Location options.
Sort the search terms that cost money and booked nothing.
Filter to zero conversions and sort by cost. Put each term in one of three piles: searches you never wanted (jobs, schools, how-to, home remedies), searches from outside your area, and the right searches that did not book. Only the first pile is fixed with negative keywords.
WhereInsights and reports, then Search terms.
Separate your brand searches from the rest.
Searches that include your business name usually convert cheaply. Mixed into the totals, they make an account look healthier than it is. Ask for cost per lead with brand searches taken out, and judge the account on that number.
WhereSearch terms, filtered to exclude your business name.
Read both lost impression share columns.
If the rank number is far bigger than the budget number, more budget will mostly raise what you pay per click. Fix ad relevance and landing pages first, then bids, then budget.
WhereCampaigns table, columns “Search lost IS (rank)” and “Search lost IS (budget)”.
Three field notes go deeper into the questions the free audit asks.
Google Ads Clicks No Calls: Why Service Businesses Lose Leads
Where to look when an account gets clicks but few calls: the landing page, the searches you pay for, call setup and keyword match types.
Google Local Services Ads vs Search Ads: Which Gets More Calls
How Local Services Ads and Search ads differ in what you pay for and where they show, and when a business runs both.
Google Ads for HVAC Companies: Benchmarks & What Works
How to structure an HVAC account, where Local Services Ads fit, and the budget math to run before you spend.
Twelve services, most with a published starting price. The ad work is judged by what a booked customer cost.
Each card says what it costs, or that we quote it first. Only the paid ads are reported as a cost per booked customer.
Paid ads
Google Ads and Local Services Ads
Search and Local Services Ads management. For licensed trades that Local Services Ads covers, we fund it before Search, then add Search where it books jobs at a cost you can carry.
From 25% of ad spend, $500 monthly minimum. See pricing
Meta ads on Facebook and Instagram
Campaign setup and management on Facebook and Instagram. Our Meta ads team includes someone who previously worked at Meta. If you need video for the ads, pair it with our UGC product videos, below.
From $3,000 a month, 3-month minimum. Ad spend is billed separately.
Programmatic: display, video, connected TV and geofencing
Display, video, connected TV and streaming audio ads, with geofencing, address-based targeting, and search and site retargeting, aimed at the neighborhoods and audiences you choose. Monthly reporting shows what ran and where.
From $5,000 a year, all in, media included.
Conversion tracking repair
Call tracking, form and booking events, and your job records matched back to the ads, so the ad account can see which ads produced booked work. For clinics, no patient information goes to an ad platform.
Setup included with ads management. Call tracking software, if you need it, is billed to you directly.
Search
SEO
A search program for sites that compete beyond the map pack. It covers technical fixes, content with cited sources, internal links, Search Console checks that your pages are indexed, and a monthly report. No ranking guarantees.
What our Search Console records show is under Results.
From $2,500 a month, six-month first term.
Local SEO and Google Business Profile
For one location and the map pack: your entire Google Business Profile, up to two posts a week, 40 citations a month, a review platform, on-page SEO and a monthly report. No ranking guarantees.
$1,500 a month per location, 12-month term.
Websites and automations
Websites
Websites for local businesses, with calls, form fills and bookings tracked from launch day.
From $2,500.
Landing pages
A page for each service you advertise, with the same promise as the ad, a short form and call tracking. Sold on its own or with a campaign.
From $1,500.
Automations
Automations in GoHighLevel, HubSpot and Zapier, plus AI workflows, so leads, bookings and follow-ups move between the tools you already use without retyping. Custom AI systems start with a paid AI consultation.
Automations quoted per project. AI consultation $2,500; custom AI builds from $7,500.
Social, video and placement
For video and placement, we talk it through on a call first.
Social media marketing
Planning, posting and growing your brand’s social accounts, plus finding promo partners: accounts and creators whose audiences fit your brand and who will promote it. Paid promotions carry a clear #ad or the platform’s paid-partnership label.
Our team’s earlier social work, from 2018 to 2021, is under Results.
From $2,500 a month.
UGC product videos
Short product videos for TikTok, TikTok Shop and Instagram Reels: talking-head, lifestyle and product videos, plus b-roll, delivered in monthly batches. Use them in organic posts or as ads.
- The creator uses the product on camera, and paid posts carry the platform’s paid-partnership label or a clear #ad.
- If you run the videos as ads, the paid usage is agreed up front.
Good fit: consumer product brands, especially on TikTok Shop. Not offered for alcohol, tobacco or gambling brands.
Priced on a call. Ask us about it
Pro sports facility product placement
We help health, nutrition and performance brands get products into professional sports training facilities, on the shelves in cafeterias, recovery rooms and hydration stations.
Good fit: health, nutrition, hydration, recovery and performance brands with finished product and a budget for a paid placement program. Not every brand is accepted or placed right away.
Placement does not mean any team, league or athlete endorses your product.
Priced on a call. Ask us about it
Businesses we have run ads, local SEO or websites for.
Clients, current and past
- A Plus Plumbing of NWA
- Anointed Ink
- Building Waters
- Colors Your Way USA
- CP Studio Aesthetics
- Fence Ethics
- kre8spaces
- Maple Bus
- O’Connell Automotive
- Sound Plumbing Consulting
- Tiamera Bowen Events
- TV Mount Lux
Partner
- ETS Marketing Solutions
Brands we own and run, not clients
- Fair Value Investments
- Probate Pros of America
- Psych of Sales
- SQUATTERS
Public recommendations from clients and colleagues, quoted exactly.
“A top-tier PPC manager and marketing leader… consistently impressed by his expertise in PPC and his commitment to modern, growth-oriented strategies…”
“Eddie is a master of his craft… He is the real deal and will push you in the right direction for your business.”
“When challenges come up he doesn’t make excuses; he looks for better systems, better strategies, better execution.”
“Communicates clearly, follows through, and treats his clients’ businesses like his own.”
“Highly recommend Eddie for your marketing… You will know what your money is going towards on top of seeing results.”
No one can promise you a return on ad spend, and we won’t.
Markets shift, competitors bid up, and some businesses are not a fit for paid search at all. If yours is not, the audit says so and we do not take the account.
What we do commit to:
- You own the ad account, the tracking and the data.
- Bad months appear in the report with what we changed.
- An account manager is your single contact for everything we run for you.
Our Meta ads team includes someone who previously worked at Meta.
Our team holds an MBA and college degrees, six HubSpot Academy certifications and a programmatic advertising platform certification. One of us is in law school, so we read the advertising rules for regulated industries closely (that is not legal advice).
“In an industry where many are focused on squeezing every dollar out of you, Eddie operates differently.”
Most prices are published, and the ads fee counts against your cost per booked job.
| Monthly ad spend | Fee | Monthly minimum |
|---|---|---|
| Up to $10,000 | 25% | $500 |
| $10,001 to $20,000 | 22.75% | $2,600 |
| $20,001 to $30,000 | 21.75% | $4,600 |
| Over $30,000 | 20.97% | $6,600 |
The fee is the greater of your ad spend times the rate, or the monthly minimum. Google bills your ad spend to you directly, with no markup. Call tracking software, if you need it, is also billed to you directly.
| Service | Price |
|---|---|
| Meta ads on Facebook and Instagram | From $3,000 a month, 3-month minimum, ad spend billed separately |
| Programmatic ads | From $5,000 a year, all in, media included |
| SEO | From $2,500 a month, six-month first term |
| Local SEO and Google Business Profile | $1,500 a month per location, 12-month term |
| Social media marketing | From $2,500 a month |
| Websites | From $2,500 |
| Landing pages | From $1,500 |
| Automations | Quoted per project |
| AI consultation | $2,500 |
| Custom AI builds | From $7,500 per two-week block, then from $1,500 a month |
| Conversion tracking repair | Setup included with ads management |
| UGC product videos | Priced on a call |
| Pro sports facility product placement | Priced on a call |
Get your free basic Google Ads audit.
Five short fields. The basic audit is free. A deeper audit is paid, and we quote the price before we start. We reply with what we need next, and you never need to share a password.
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