For Clinics & High-Ticket Health Brands
For chiropractic, functional medicine, aesthetic and other clinics that count booked appointments, and for health and wellness brands that sell a product.
We run the ads and the tracking behind them, and judge the work by booked appointments in your own records. No patient information goes to an ad platform.
Cost per booked appointment, our fee included
No patient information to ad platforms
You own the ad account and its data
These are the problems we look for first in a clinic’s ad account.
Most of them are in what the account counts and what it sends, not in the bids.
- The ad account shows more conversions than you had calls, forms and bookings, because page views or form starts are counted.
- The scheduling system and the ad account never meet, so nobody can say which ads produced a booked appointment.
- The tracking sends more than it needs to. For a clinic, the ad account should learn that a booking happened, not who booked or why.
- Leads arrive by form, phone and Facebook, and someone copies them by hand before anyone replies.
- Brand searches are mixed into the totals. They convert cheaply and make the account look healthier than it is.
The free basic audit checks your account for these and tells you, in writing, what we would change first.
What we do for clinics and health brands, and what each service costs.
Ads and tracking
- Google Ads, with a campaign for each treatment or service you want to book, shown to people near each location. From 25% of ad spend, $500 monthly minimum, month to month.
- Conversion tracking repair. Calls, forms and bookings counted once each, with no patient information sent to Google or Meta. Setup included with ads management.
- Meta ads on Facebook and Instagram, for offers people decide on by seeing them, such as a new treatment or a membership. From $3,000 a month, 3-month minimum, ad spend billed separately.
- Programmatic ads on display, video and connected TV, for practices whose patients take weeks to decide. Patient lists are never used for targeting. From $5,000 a year, all in, media included.
Search, pages, follow-up and social
- Local SEO and Google Business Profile, for the map results near each clinic. $1,500 a month per location, 12-month term.
- SEO, for practices whose patients search across a region. From $2,500 a month, six-month first term.
- Websites and landing pages, with a page for each treatment you advertise and bookings tracked from launch day. Websites from $2,500. Landing pages from $1,500.
- Automations, such as missed-call text back and a fast first reply to new form leads, inside the tools you already use. Quoted per project.
- Social media marketing: planning, posting and growing your accounts, plus finding promo partners whose audiences fit your brand. Paid promotions carry a clear #ad or the platform’s paid-partnership label. From $2,500 a month.
- UGC product videos and pro sports facility product placement, for health, nutrition and recovery product brands. Not every brand is accepted or placed right away. Placement does not mean any team, league or athlete endorses your product. Priced on a call.
Google bills your ad spend to you directly, with no markup. You own the ad account, the tracking and the data. See all of our prices.
The first month fixes what the account counts, then rebuilds Search around the appointments you want.
1. Fix the counting
One main call action and one main booking action guide the bids, and each counts once. Everything else reports only. No dollar value is set on a lead.
2. Connect booked appointments
Where your scheduling software can export appointments, booked appointments are matched back to the ads. The ad platform learns that a booking happened, not who booked or why.
3. Report and change
Each month we review search terms and booked appointments and move budget toward what books. The report lists what we changed, why, and what happened after, including the months that went badly.
We judge the account on cost per booked appointment, with our fee included.
- Cost per booked appointment is your ad spend plus our fee, divided by booked appointments from your own records, each counted once.
- If your scheduling system records shows and no-shows, we report kept appointments too.
- A call or a form is a lead. It is reported as a lead and never gets a dollar value or a return figure.
- Brand searches are reported apart, so the account is judged on new patients.
- If you keep no appointment records we can count, the report shows cost per lead and says so.
We do not publish a planning range or an ad result for clinics yet. We publish ranges only for trades, because for most other kinds of business we have one account or none, and a range would mislead. Our published results are listed by type of business on the homepage.
Health advertising has rules, and we build inside them.
- No patient information goes to an ad platform. We track that a booking happened, not who booked or why, and patient lists are never uploaded for ad targeting.
- Targeting has limits. Google and Meta both restrict how health ads can be targeted and how some tracking can be used. We tell you which limits apply before you start.
- No promised results. Ads and pages make only the claims you can back up, and none promises a treatment result.
- Consent comes first. Marketing texts and emails go only to people who agreed to get them, and every message has a way to stop.
This is how we work, not legal advice. Your own advisers have the final word on what your clinic can say in an ad.
Is this for you?
Good fit
- A clinic or practice that counts booked appointments, with one location or several.
- You keep appointment records, even in a spreadsheet, and can share counts by date.
- Your front desk answers the phone and replies to new forms, or you are ready to fix that first.
- A health or wellness brand with a finished product and a way to sell it online.
Not a fit yet
- A market too small for the budget. We price the market first and tell you.
- You want ads that promise a treatment result. We will not write them.
- You want a promised return on ad spend. No one can honestly promise one, and we won’t.
“When challenges come up he doesn’t make excuses; he looks for better systems, better strategies, better execution.”
Dr. John Artis, chiropractic and functional medicine, client
Start with a free basic audit of your Google Ads account.
Five short fields, no call needed, and no patient information. You get the audit in writing and keep it whether or not you hire us. The basic audit is free. A deeper audit is paid, and we tell you the price before we start. If paid search will not pay for your practice, the audit says so.
- Where did the money go, by campaign and by search term?
- What does a booked appointment cost, from your own records?
- Can your tracking be trusted, and does it send anything it should not?
- What would we change first, and what would we leave alone?
Prefer email? Write to ops@simplydigitalmarketing.co with your kind of practice, your locations and your monthly ad spend. Please do not send patient information.