UGC product videos and pro sports facility product placement.
Two services for product brands: short videos from a creator who uses your product on camera, and placement in professional sports training facilities. Both are priced on a call, because scope and fit vary by brand.
UGC videos are short product videos for TikTok, TikTok Shop and Instagram Reels, made by a creator who uses your product.
Good fit
- Consumer product brands, especially on TikTok Shop.
- Brands that want a steady supply of video for organic posts and ads.
- Brands that can send finished product before filming starts.
Not offered
- Alcohol, tobacco or gambling brands.
- Running your brand’s own social accounts. For that, see social media marketing.
The terms are agreed in writing first, so price, usage and labels are settled before filming.
- Before anything starts
Terms in writing
The price, the videos you get and how you may use them are agreed in writing before anything starts.
- First
Product and brief
The product arrives. We agree on hooks, angles and the claims you can back up, so nothing on camera overstates what the product does.
- Then
Filming
Talking-head, lifestyle and product videos, plus b-roll you can cut into your own edits.
- Each batch
Delivery
Videos and b-roll delivered to a shared drive, and the next batch planned from what performed.
This is the usual order of work, not a fixed schedule. Batch size and turnaround go in the written terms.
The creator must use the product, and paid content is always labeled as paid.
- Real use. The creator uses the product on camera. Paid content is never presented as an unpaid customer review. These rules follow the FTC’s endorsement guides.
- Clear labels. Paid posts carry #ad or the platform’s paid-partnership label, including when they run as ads.
- Usage agreed up front. If you run the videos as ads, that use is set in the written terms.
- Claims you can back up. Nothing on camera says more about the product than you can support.
Placement puts your product on the shelves in professional sports training facilities.
We help health, nutrition and performance brands get products into professional sports training facilities: on the shelves in cafeterias, recovery rooms and hydration stations.
Not every brand is accepted or placed right away. On the call, we walk you through how it works, and the terms are in writing before you sign.
- Good fit: health, nutrition, hydration, recovery and performance brands with finished product and a budget for a paid placement program.
- Have ready: finished, labeled product and ingredient details. For supplements, ask us about testing and certification rules. We confirm them with the program before you commit.
- What you can say: Placement does not mean any team, league or athlete endorses your product, and your ads cannot suggest it. Whether you may mention a placement at all is set by the program, and we confirm it before you sign.
UGC is judged by the sales from the posts and ads that use it, and placement comes with no sales promise.
Views are cheap. For UGC, we judge each video by the sales or booked customers from the ads and posts that use it, video by video and hook by hook, and the next batch follows what sold.
We do not track sales from placement, and we do not promise sales from it.
We do not publish results for UGC or placement yet, so we show you the work on the call.
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We show you the creator’s public channels, so you can judge the style and quality yourself.
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For placement, we walk through how the program works, who decides, and what you can and cannot say about it.
You get the price and the terms in writing before anything starts.
Why priced on a call?
Batch size, usage and placement programs vary too much for one published price. You get the price, the terms and who does the work in writing first.
Can we run the videos as ads?
Yes, when the written terms say so. How you may use the videos, including as ads, is part of those terms.
Will a team or athlete promote our product?
No. Placement is not an endorsement, and athlete posts are not part of it.
Is every brand accepted for placement?
No. Not every brand is accepted or placed right away. We go through fit with you on the call.
Both are priced on a call, so ask us about the one you want.
Book a call or email us with your product and where you sell it. Running ads too? The free basic audit covers your Google Ads account.