Insights for Service Business Owners
Field notes from the Simply Digital team on running Google Ads and Local Services Ads for home service companies, clinics and other local businesses. They cover tracking, budgets, cost per lead and cost per booked job, plus the follow-up automations that turn calls into booked work. Most work through the math, so you can check it against your own account.
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Facebook Ads for Contractors: Cost, Lead Quality and Fit
Facebook ads for contractors: what a home improvement lead costs on Facebook, how to get better leads from instant forms, which jobs…
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Crawled, Currently Not Indexed: What It Means and the Fix
Crawled, currently not indexed means Google crawled a page and chose not to index it. What the status means, how it differs…
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How Much Does Local SEO Cost? What $1,500 a Month Buys
How much does local SEO cost? Local SEO pricing from four published surveys and guides, what $1,500 a month per location buys…
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Enhanced Conversions for Leads: Send Booked Jobs to Google
Enhanced conversions for leads for local service businesses: how Google matches booked jobs to ad clicks, how to set it up, how…
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Google Local Services Ads for HVAC: Cost and Setup
Google Local Services Ads for HVAC companies: what an HVAC lead costs, which calls and messages are charged, how to pass Google’s…
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What Done-for-You AI Means for a Local Business Owner
“Done-for-you AI” gets thrown around a lot. Here’s what it really means for a local service business owner, what it isn’t, and…
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The Hidden Cost of DIY Software: Why Owners Buy Tools They Never Configure
Owners buy software to fix missed calls and dead leads, then never set it up. Here’s what unconfigured tools actually cost your…
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Law Firm Intake: How to Stop Losing Cases to Slow Response Times
Slow intake quietly kills law firm cases. Here’s why response speed wins clients and how to answer every call and revive dead…
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How Chiropractic & Wellness Clinics Fill Cancellations With Automated Waitlists
Cancellations cost chiro and wellness clinics real money. Here’s how an automated waitlist fills open slots fast, without staff chasing the phone.
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From Quote to Booked Job: Automating Sales Follow-Up for Service Businesses
Most quotes die in the gap between “I sent it” and “they booked.” Here’s how service businesses automate follow-up to turn more…
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