Insights for Service Business Owners
Field notes from the Simply Digital team on running Google Ads and Local Services Ads for home service companies, clinics and other local businesses. They cover tracking, budgets, cost per lead and cost per booked job, plus the follow-up automations that turn calls into booked work. Most work through the math, so you can check it against your own account.
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How Much Does Google Ads Cost? A Local Service Budget Guide
How much Google Ads costs a local service business per month, what $10 a day buys, and how to set a budget…
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Google Ads Conversion Tracking for Local Service Businesses
How Google Ads conversion tracking should work for a local service business: which calls, forms and bookings to count, how to test…
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How Dental Offices Fill the Schedule With Automated Reminders and Lapsed-Patient Reactivation
A plain-English playbook for dental offices: cut no-shows with automated reminders and refill the chair by reactivating lapsed patients.
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Local Services Ads vs Google Ads: Are LSAs Worth It?
Local Services Ads vs Google Ads for a local service business: what each one charges for, whether Local Services Ads are worth…
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Google Ads for Tree Service Companies: Campaign Structure
How to structure Google Ads for a tree service company: campaigns, keywords, negatives, landing pages and call tracking, plus the cost-per-lead math…
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The Real Cost of a Missed Call for an HVAC Business (and How to Never Miss One Again)
A missed call can cost an HVAC shop thousands. Here’s the real math and how to make sure every call gets answered,…
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Google Ads for Solar Companies: Qualify Leads Before You Pay for Them
Google Ads for solar companies: learn the 4-part campaign structure that moves close rates from 12% to 31% in 60 days without…
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Google Ads for Realtors: Campaign Structure and Cost per Lead
Google ads for realtors average $116 CPL, but top agents cut that by 30 to 40%. Here’s the campaign structure that makes…
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Stop Buying Another Software Subscription: Why Done-For-You AI Beats DIY Tools
Tired of paying for software you never use? See the real math on a done-for-you AI alternative to GHL, Housecall Pro, Podium,…
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AI for HVAC, Plumbing & Dental Businesses in 2026: What Actually Works (and What’s Hype)
An honest 2026 guide to AI for HVAC, plumbing and dental shops. What to automate first, what to ignore, and the real…
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