Insights for Service Business Owners
Field notes from the Simply Digital team on running Google Ads and Local Services Ads for home service companies, clinics and other local businesses. They cover tracking, budgets, cost per lead and cost per booked job, plus the follow-up automations that turn calls into booked work. Most work through the math, so you can check it against your own account.
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The Dead Lead Goldmine: Win Back Old Customers Instead of Buying New Leads
Your old leads are worth more than new ones. See the math on database reactivation and how a reactivation campaign wins back…
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Missed Calls Are Costing Your Shop Real Money. Here’s the 60-Second Fix.
Every missed call is a lost job. See how much revenue local service businesses lose and the 60-second text-back fix that books…
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Google Ads for Plumbers: Get More Jobs, Waste Less Budget
Google ads for plumbers works, but only when built around CPL and booked jobs, not clicks. See the benchmarks, budget math, and…
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Google Ads for Roofing Companies: Stop Overpaying Per Lead
Google ads for roofing companies cost $8.94/click on average. Learn the campaign structure that cuts cost per lead and stops wasted spend…
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Google Ads for Gyms: Cost Per Member Benchmarks
Google ads for gyms: real cost-per-member benchmarks, campaign structure, and the revenue math to know before spending a dollar.
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Google Ads for Dentists: Campaign Structure & CPL Guide
Learn what google ads for dentists should cost, how to structure campaigns by patient intent, and what CPL benchmarks to hold your…
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Google Ads for Chiropractors: CPL Benchmarks & What Converts
Google Ads for chiropractors: campaign structure, cost per lead benchmarks from industry sources, and what actually books patients.
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Cost Per Lead Google Ads: Calculate Your Max Before You Spend
Learn how to calculate your maximum cost per lead for Google Ads as a service business, before you spend a dollar. Includes…
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Google Ads for HVAC Companies: Benchmarks & What Works
Learn what google ads for hvac companies should actually cost: CPL benchmarks, campaign structure, and red flags that signal wasted budget.
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What Is ROAS for a Service Business (And How to Calculate It)
What is ROAS for a service business? Learn the formula, vertical benchmarks, and how to calculate it correctly so your Google Ads…
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