Newsroom
Updates, announcements, and coverage from Simply Digital — including product releases, client outcomes, and milestones across Simply Digital OS and the AI Revenue Engine.
Latest news & announcements
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Cost Per Lead Google Ads: Calculate Your Max Before You Spend
Learn how to calculate your maximum cost per lead for Google Ads as a service business — before you spend a dollar. Includes the formula, benchmarks,…
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Google Ads for HVAC Companies: Benchmarks & What Works
Learn what google ads for hvac companies should actually cost — CPL benchmarks, campaign structure, and red flags that signal wasted budget.
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What Is ROAS for a Service Business (And How to Calculate It)
What is ROAS for a service business? Learn the formula, vertical benchmarks, and how to calculate it correctly so your Google Ads spend ties directly to…
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How to Hire a Google Ads Agency: Questions, Red Flags & Guarantees
Learn how to hire a Google Ads agency without getting burned — 10 questions to ask, 7 red flags to spot, and what a real performance…
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Google Ads Benchmarks by Vertical: CPL, CPA & Conversion Rates
Google ads benchmarks by vertical — real CPL, CPA, and conversion rate data for HVAC, plumbers, chiropractors, dentists, and gyms. Know if your ads are working.
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Owner Math: CAC, ROAS & Payback Period Explained
Owner math marketing ROI for service businesses: calculate Max CPL, CAC, ROAS, and payback period with worked HVAC, plumbing, and chiro examples.
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Google Ads for Local Service Businesses: The Complete Guide
Google ads for local service businesses require a different playbook than e-commerce. Get the complete guide to campaign structure, bidding, and real benchmarks by vertical.
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Google Ads for Plumbers: Campaign Structure & CPL Benchmarks
Google ads for plumbers — what CPL benchmarks, campaign structure, and bidding strategy actually look like when the goal is booked jobs, not clicks.
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10K Google Ads Budget Results: What You Should Expect
Spending $10K/month on Google Ads? Here’s what 10k google ads budget results should actually look like — CPL, ROAS, and revenue math by vertical.
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Low Budget Google Ads Hidden Costs Killing Your ROI
Low budget Google Ads hidden costs compound daily — killing Quality Score, position, and leads. See the real revenue math and what your account should cost.
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