Tag: Conversion Tracking
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Google Tag Manager Setup for a Service Business Website
Google Tag Manager setup for a service business website, from Google’s own help pages: the container, the Google tag, the conversion linker, call and form tags, key events, and how to test before you publish.
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Enhanced Conversions for Leads: Send Booked Jobs to Google
Enhanced conversions for leads for local service businesses: how Google matches booked jobs to ad clicks, how to set it up, how to send back the calls that booked, and how to count each job once.
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Google Ads Conversion Tracking for Local Service Businesses
How Google Ads conversion tracking should work for a local service business: which calls, forms and bookings to count, how to test the setup, and why a cost per lead can fall when nothing improved.