Case Study · Functional Medicine & Regenerative Health

$100K+/Week Functional Medicine Event Funnel

A multi-location functional medicine & regenerative clinic group needed a predictable way to turn cold local audiences into high-value patients. Simply Digital designed and ran a weekly seminar funnel that consistently produced 200–300 qualified leads per week and $80K–$150K in weekly clinic revenue from $2K–$4K in ad spend.

This case study breaks down how a simple but disciplined system—Meta Ads + weekly seminars + GoHighLevel CRM + clear owner’s math—compounded into a scalable patient acquisition engine for chronic pain, neuropathy, and regenerative programs.

200–300 qualified leads / week

40–60 seminar attendees / week

20–35 booked consults / week

$11–$22 CPL · ~$100–$200 per consult

20x–40x+ ROAS on Meta Ads

Clinic snapshot

Multi-location functional medicine & regenerative clinic group (chronic pain, neuropathy, regenerative programs).
Average case value in the mid four-to-five figures depending on condition and protocol.
Existing patient base and reputation, but inconsistent new patient volume and heavy dependence on referrals.
Markets: regional cluster in a major metro, drawing from surrounding suburbs for in-person seminars.
Goal: predictable weekly consults and clear economics to justify scaling into additional locations.

Funnel at a glance

Channel mix: Meta Ads (Facebook/Instagram) + GoHighLevel CRM + in-person seminars.
Lead volume: 200–300 qualified leads per week.
Seminar attendance: 40–60 attendees per week.
Booked consults: 20–35 consultations weekly.
Cost metrics: $11–$22 cost per lead; ~$100–$200 per booked consult.
Revenue: ~$80K–$150K+ in weekly treatment revenue from $2K–$4K in ad spend.
Return: 20x–40x+ ROAS on Meta Ad spend (not including long-term patient value).

The challenge

The clinic offered high-value chronic pain and regenerative programs, but top-of-funnel lead generation and conversion were inconsistent. The team wanted a system that could:

Predictably produce new patients at a sustainable CAC.
Warm up cold prospects on complex conditions before any consult.
Give providers time to educate without burning out on one-on-one calls.
Provide clear, trustworthy numbers on lead volume, show rates, and revenue by campaign.
Scale into additional markets once the funnel was proven.

System & funnel strategy

Simply Digital designed a weekly event funnel that combined paid media, provider authority, and disciplined follow-up:

Condition-specific campaigns: Meta Ads tailored to neuropathy, chronic knee pain, and related conditions with clear symptom-led hooks.
Seminar-first offer: Instead of pushing hard-sell consults, the funnel invited prospects to a free, provider-led educational seminar in a local venue.
GoHighLevel CRM stack: All leads were funneled into GoHighLevel for automated confirmations, reminders, no-show automations, and post-seminar nurture.
Multi-touch reminder system: SMS + email reminders before seminars and consults to drive high show-up rates.
Owner’s-math reporting: Weekly views of leads, attendees, consults, case acceptance, and revenue by campaign and condition.

Funnel breakdown: from click to weekly revenue

The system was intentionally simple so it could be repeated every week without burning out the clinical team.

Meta Ads → lead: Local audiences saw condition-specific ads (symptom-focused, compliant messaging). Prospects clicked through to a landing page that only sold one thing: reserve a seat for the seminar.
Lead → seminar registration: GoHighLevel forms captured contact details, condition, and preferred time/location. CPL settled into the $11–$22 range.
Seminar registration → attendance: Automated SMS + email reminders and a simple “bring a spouse or friend” prompt drove 40–60 attendees per week from 200–300 leads.
Seminar → consults: At the end of the seminar, the provider made a clear, time-bound call-to-action to book a one-on-one consult. 20–35 consults were typically booked each week.
Consult → treatment plan: Once in the consult, the clinic’s standard clinical and financial process took over, enrolling appropriate patients into multi-visit programs.

Owner’s math & economics

The numbers quickly showed whether the funnel was working. A typical week looked like this:

Ad spend: $2,000–$4,000 on Meta.
Leads: 200–300 leads at $11–$22 CPL.
Seminar attendees: 40–60 in-person attendees.
Booked consults: 20–35 consults (~$100–$200 per booked consult).
Revenue: ~$80,000–$150,000 in treatment plans started that week.
ROAS: 20x–40x+ return on ad spend—before counting renewals, referrals, or long-term care.

Because the numbers were tracked by campaign and condition, leadership could see exactly where capital was being multiplied—and where new markets or locations justified investment.

Why this worked

One clear journey: Every campaign drove to one action—reserve a seminar seat. No competing offers, no scattered CTAs.
Provider-led authority: Prospects spent 45–60 minutes with the provider before any consult, building trust and filtering out poor fits.
CRM automation doing the heavy lifting: GoHighLevel handled confirmations, reminders, and no-show recovery so staff could focus on patients.
Condition-specific creative and targeting: Ads, landing pages, and seminars were tailored to the symptoms and objections for each condition.
Relentless tracking: Each stage—lead, registration, attendance, consult, plan—was tracked so the team could quickly Cut, Fix, or Double campaigns.

Want similar economics for your clinic?

If you run a functional medicine, regenerative, or high-ticket clinic and want a funnel that can be measured in weekly consults and revenue—not just impressions and clicks—the next step is a Revenue Decision Review.

In the review, Simply Digital plugs into your existing CRM, calendars, call tracking, and ad accounts, then comes back with a Cut / Fix / Double Memo and Engine v1 tailored to your markets, offers, and capacity.

Book a Revenue Decision Review →