Insights for Service Business Owners
Field notes from the Simply Digital team on running Google Ads and Local Services Ads for home service companies, clinics and other local businesses. They cover tracking, budgets, cost per lead and cost per booked job, plus the follow-up automations that turn calls into booked work. Most work through the math, so you can check it against your own account.
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Google Tag Manager Setup for a Service Business Website
Google Tag Manager setup for a service business website, from Google’s own help pages: the container, the Google tag, the conversion linker,…
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Google Ads Negative Keywords: What Your Search Terms Hide
Google Ads negative keywords for local service businesses: how each match type blocks a search, how much spend the search terms report…
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Small Business Website Cost: What You Pay For and Why
Small business website cost from three published sources, what each part of a contractor website costs, what a plumber’s site needs, when…
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HVAC Google Ads: Furnace Repair Searches 3x to 7x in January
HVAC Google Ads by season: four years of US search data on furnace repair demand, and how to set budgets, call hours…
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GoHighLevel vs HubSpot for Service Businesses: Cost and Fit
GoHighLevel vs HubSpot for a service business: what each costs at your team size, with prices from the vendors’ own pages, and…
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Facebook Ads for Contractors: Cost, Lead Quality and Fit
Facebook ads for contractors: what a home improvement lead costs on Facebook, how to get better leads from instant forms, which jobs…
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Crawled, Currently Not Indexed: What It Means and the Fix
Crawled, currently not indexed means Google crawled a page and chose not to index it. What the status means, how it differs…
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How Much Does Local SEO Cost? What $1,500 a Month Buys
How much does local SEO cost? Local SEO pricing from four published surveys and guides, what $1,500 a month per location buys…
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Enhanced Conversions for Leads: Send Booked Jobs to Google
Enhanced conversions for leads for local service businesses: how Google matches booked jobs to ad clicks, how to set it up, how…
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Google Local Services Ads for HVAC: Cost and Setup
Google Local Services Ads for HVAC companies: what an HVAC lead costs, which calls and messages are charged, how to pass Google’s…
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