$175K+ Event Funnel for a Scientific Conference
A scientific conference wanted a predictable way to turn cold traffic into paid registrations — without relying on organic buzz or last-minute manual outreach. We built a paid media engine across Google and Meta, wired every registration back to revenue, and used that data to scale spend into a strong, measurable return.
Scientific conference – paid event funnel
Google Ads + Meta (FB/IG)
~441 paid registrations
~$38 cost per registration
$16.8K ad spend → ~$176.5K modeled revenue (≈10.5× ROAS)
Client & context
A scientific conference organizer had a clear goal: fill seats with qualified attendees at a ticket price that justified serious ad spend. They had an event site, a registration page, and a mix of past attendees — but no reliable system that could turn paid media into forecastable registrations and revenue.
Before we started
- Registrations came in waves tied to email blasts and word of mouth.
- Ad accounts existed but weren’t tied cleanly to paid registrations or revenue.
- No clear CPR (cost per registration) target or ROAS benchmark.
- Remarketing was light & under-utilized, especially close to deadlines.
Goal for the engagement
- Use paid media as a controllable lever for registrations.
- Track every paid registration, not just clicks or form fills.
- Hit a sustainable CPR target and prove a strong ROAS for future events.
Funnel & tracking: make every registration count
Instead of scattering spend across multiple pages and goals, we built a focused funnel and wired all conversions back to registration value.
Single, focused registration page
- One primary registration page with a clear, above-the-fold call to action.
- Key details (date, city, price, “who it’s for”) visible without scrolling.
- Minimal navigation and distractions to keep attention on registering.
Revenue-level tracking
- GA4 event tracking on paid registrations.
- Daily import of registration values so platforms could optimize toward real revenue, not just form submits.
- UTM hygiene, click IDs, and Consent Mode v2 implemented to keep signal quality high.
Channel mix & execution
The campaign combined intent-driven search with paid social to capture both active demand and the wider scientific audience who might attend with the right nudge.
Google Ads: capture intent
- Search campaigns around event name, topic themes, and high-intent keywords.
- Bid strategy and budgets tuned to a clear CPR target.
- Ongoing negative keyword pruning to protect CPR as volume scaled.
Meta (Facebook / Instagram): warm & remarket
- Remarketing to site visitors and engaged audiences who hadn’t registered yet.
- Static creative system using date, city, and price cues plus a clear “Register Now” CTA.
- Creative refreshed quickly to avoid fatigue and keep CPR in range.
Rhythm & budget control
- Daily CPR and ROAS checks, with budgets shifted toward best-performing segments.
- Planned pushes around key dates: early-bird deadline, housing cutoff, and final week.
- Channels beating CPR baseline by ~25%+ received incremental spend.
Results at a glance
- ~441 paid registrations tracked back to campaigns.
- ~$38 cost per registration on average.
- ~$16.8K in ad spend across Google and Meta.
- ~$176.5K modeled revenue tied to those registrations.
- Approximately 10.5× ROAS on tracked revenue.
Because registrations were tied directly to revenue in GA4 and back into the ad platforms, the organizer could see exactly which campaigns, audiences, and creatives were generating profitable attendees — not just clicks.
That made it much easier to justify spend to internal stakeholders and gave them a template to reuse for future conferences with different locations and themes.
What this means if you run events or conferences
If you sell tickets to conferences, trainings, or live events, you don’t just need “more traffic.” You need a repeatable system that turns ad spend into registrations you can defend with math.
- Clear CPR and ROAS targets tied to your ticket price and margin.
- Tracking that reports registrations and revenue back into GA4 and the ad platforms.
- A media rhythm around early-bird, housing, and final-week pushes.
- Remarketing that keeps warm traffic moving toward “Register Now,” not just page views.
If you’d like to see what this kind of event funnel could look like for your market, we cover it inside the Revenue Decision Review — using your CRM, your numbers, and your event economics.