Frequently Asked Questions
Straight answers about our Google Ads and Local Services Ads management: the free audit, the fee and terms, what the monthly report shows, and who owns the account.
If your question is not here, ask us on the contact page or at ops@simplydigitalmarketing.co.
We run Google Ads for local businesses that can count a booked customer.
What does Simply Digital do?
We run Google Ads and Local Services Ads for home service companies, clinics and other local businesses that can count a booked customer. Your monthly report starts with one number: what a booked customer cost you, with our fee included. We also offer Meta ads, programmatic ads, SEO, local SEO, websites, landing pages, automations and social media.
What types of businesses are a good fit?
A local business that can count booked customers and answer the phone. That includes licensed trades and home services, such as plumbing, HVAC, electrical and roofing, where people search when they need help now, and clinics that count booked appointments.
Not a fit yet: a market too small for the budget, or more than 15% of calls going unanswered. We price the market first and tell you, and call handling gets fixed before we buy more clicks.
Should I run Local Services Ads or Search?
If Local Services Ads covers your trade, usually both, with Local Services Ads funded first. You pay per lead, not per click. In both trades accounts behind our Local Services Ads range, a Local Services Ads lead cost less than half as much as a Search lead.
Do we keep the ad account if we stop working with you?
Yes. You own the ad account and all of its data from day one. Google Ads management is month to month, with 30 days’ notice to cancel.
The basic audit is free, in writing, and yours to keep.
What is the free audit?
It is our free basic audit of your Google Ads account, in writing, and a call is optional. It answers four questions: where the money went, what a booked customer costs, whether your tracking can be trusted, and what we would change first. A deeper audit is paid, and we tell you the price before we start.
What do I get at the end of the audit?
- Where the money went: spend by campaign and by search term, with the share that produced no booked customer.
- What a booked customer costs, from your ad account and your own count of booked jobs, appointments or cases.
- Whether your tracking can be trusted: which conversions are real, which carry a value nobody earned, and which are counted twice.
- What we would change first, in order, with the reason for each, and what we would leave alone.
What do you need from me for the audit?
Five short fields: your name, email, business name, website and monthly ad spend. Five optional questions make the audit sharper. We reply with what we need next, and you never need to share a password.
What if paid search won’t pay for my business?
Then the audit says so, and we do not take the account. A market can be too small for the budget, and some businesses are not a fit for paid search at all.
The fee is published, and Google bills your ad spend directly.
How much does Google Ads management cost?
25% of ad spend, with a $500 monthly minimum. The rate drops as spend grows, to 20.97% over $30,000 a month. The fee is the greater of your ad spend times the rate, or the monthly minimum. Every tier is on our pricing table.
Do you mark up ad spend?
No. Google bills your ad spend to you directly, with no markup. Call tracking software, if you need it, is also billed to you directly.
How long is the contract?
Google Ads and Local Services Ads management is month to month, with 30 days’ notice to cancel. Meta ads have a 3-month minimum, SEO starts with a six-month first term, and local SEO runs on a 12-month term.
Will you promise a return?
No. Markets shift and competitors bid up, so no one can promise you a return on ad spend, and we won’t.
Reports start with cost per booked job, and the data stays yours.
What does the monthly report show?
It starts with cost per booked job by source, with and without our fee. It also shows cost per lead without brand searches, Local Services Ads and Search in one view, and a written log of what we changed, why, and what happened, including the months that went badly.
What counts as a booked job?
A job, appointment or case from your own records, deduped so each one counts once. A call or a form fill is a lead, and it never gets a dollar value in our reports. If you keep no job records, the report shows cost per lead and says so.
Who owns custom software you build for us?
We own the custom software we build and license it to you while you subscribe. Your data, accounts and customer lists stay yours, and you can export them any time.
How do you handle privacy?
For clinics, no patient information goes to an ad platform. We do not sell personal information for money. Our Data, Cookies & AI Use page and Privacy Policy have the details.
Every other service has a published price, or we quote it first.
What else do you offer?
Meta ads, programmatic ads, SEO, local SEO, websites, landing pages, automations, social media marketing, UGC product videos and pro sports facility product placement. See all services and our pricing table.
Can you build custom AI systems?
Yes. Custom AI systems start with a paid AI consultation for $2,500. Custom AI builds start at $7,500 per two-week block, then from $1,500 a month to run it. See AI consultation.
Getting started takes five short fields and no password.
What do you need from us to get started?
- Manager access to your Google Ads and Local Services Ads accounts. You keep ownership.
- Your call tracking, if you use it.
- A count of booked jobs, appointments or cases, even in a spreadsheet.
How do we know if we’re too small?
We price your market first and tell you. Our fee has a $500 monthly minimum. In one small trades market we priced in September 2026, Local Services Ads was the better first dollar, because it charges per lead.
What’s the best next step?
Send the free basic audit request: five short fields, no call needed. After you send it, you can share read-only access or screenshots, and book a call if you want one.