Client Outcomes & Case Studies
These are real funnels, real budgets, and real unit economics from brands we’ve worked with — not theoretical screenshots. Each case shows how we use Simply Digital OS and an AI Revenue Engine to turn high-intent demand into booked revenue with clear CAC, ROAS, and payback.
We work across four main proof bands: home & local services, clinics & high-ticket health, events & education, and audience & demand engines. The systems are different, but the math is the same: owner’s math on what to Cut, Fix, and Double.
Proof at a glance
Home & Local Services
- HVAC brand – ~140–160 leads/week, 50+ jobs/week, $50K–$100K weekly revenue on ~$20K–$23K ad spend (2.5–4.5× ROAS).
- Home services provider – scaled from ~234 to ~667 leads/month in 4 months at ~$32 CPL and ~2.3× platform ROAS.
- Tree removal – 14 → 66 leads/month in 6 months; 155 leads in one month at ~$47 CPL with ~4–5× ROAS.
Clinics & High-Ticket Health
- Regenerative clinic – 250–350 leads/month, 95–125 consults/month, $42–$67 CPL, $140–$190 per consult, ~$250K+/month revenue from ~$12K/month ad spend (15–20× ROAS).
- Functional medicine – event funnel driving 200–300 leads/week, 20–35 consults/week, and 5–6 figure weekly revenue from 4–5 figure weekly ad budgets.
Events & Education
- National scientific conference – mid–4-figure to low–5-figure ad spend producing low–mid 6-figure ticket revenue (~10× ROAS) on paid registrations.
Audience & Demand Engines
- Naturopathic brand – organic audience grown from ~4K → 100K+ followers with steady 5-figure monthly revenue and a fully booked clinic calendar.
Home & Local Services
HVAC · Google Ads + CRM
$10M+ HVAC Brand Growth
- 140–160 leads/week across HVAC & plumbing service lines.
- 50+ booked jobs/week at $55–$72 CPL and ~$125–$160 per booked job.
- $50K–$100K weekly revenue on ~$20K–$23K weekly ad spend (2.5–4.5× ROAS).
- Powered by Google Ads, service-line landing pages, and ServiceTitan CRM workflows.
System: service-line search campaigns, conversion-ready pages, ServiceTitan routing, and weekly Cut / Fix / Double decisions by service and ZIP.
Home Services · Search + PMax
From 234 to 667 Monthly Leads in 4 Months
- Scaled from ~234 to ~667 qualified leads/month in 4 months (~185% lift).
- 2,090+ HubSpot-tracked leads on ~$67K ad spend (~$32 CPL).
- Platform revenue of ~$157K (≈2.3× platform ROAS; blended CAC ~mid-$90s).
- Guardrails: CPL ≤ ~$33, CAC ≤ ~$95, <90-day payback; we only scaled when guardrails held.
System: service-line search, brand + non-brand structure, PMax for incremental reach, HubSpot routing, and weekly pruning.
Tree Service · Google Search
Tree Removal Leads at ~20% of Breakeven CPL
- 14 → 66 leads/month over 6 months as budget ramped and queries were pruned.
- Breakout month: 155 leads on ~$7.3K spend (~$47 CPL, ~11% conv. rate, ~7.7% CTR).
- Program-to-date: 409 leads on ~$23K spend (~$57 blended CPL), modeled ROAS ~4×.
- Breakeven CPL ≈ $240; we operated at ~20% of breakeven while building an exclusive-lead engine.
System: phrase-match only, RSAs with DKI + location, strict negatives, and weekly asset tests.
Additional home & local services case studies available on request (plumbing, ISPs, foundation repair and more).
Clinics & High-Ticket Health
Regenerative Clinic · Facebook + Google + Webinars
$250K+/Month Regenerative Funnel
- 250–350 qualified leads/month and 95–125 booked consults/month.
- $42–$67 CPL and ~$140–$190 per consult.
- 15–20× ROAS: ~$250K+ monthly revenue from ~\$12K/month ad spend.
- System combined Facebook & Google ads, weekly seminars/webinars, and automated CRM nurture.
System: compliant messaging, education-first funnels, and automated follow-up from lead → event → consult → plan.
Functional Medicine · Event Funnel
$100K+/Week Functional Medicine Funnel
- 200–300 leads/week feeding live events and virtual workshops.
- 20–35 consults/week with 5–6 figure weekly revenue from 4–5 figure weekly ad budgets.
- ROAS often in the 10–40× band when offer and operations were dialed in.
- Full-funnel measurement from ad click through show-up rate, consults, and plan acceptance.
Events & Education
Nonprofit Conference · Google + Meta
$175K+ Event Funnel
- Flagship scientific conference with paid in-person registrations (>~$400 per ticket).
- Google Search + PMax captured intent; Meta remarketing and awareness warmed new audiences.
- Actual spend slightly above plan as we pushed more budget into proven PMax segments.
- Outcome: mid–4-figure to low–5-figure ad spend produced low–mid 6-figure ticket revenue (~10× ROAS).
We apply similar economics-first funnels to summits, workshops, and recurring education programs where ticket revenue and backend offers both matter.
Audience & Demand Engines
Naturopathic Brand · Social + Offers
Followers That Convert
- Grew an audience from ~4K to 100K+ followers with content built around symptoms, stories, and proof.
- Shifted from vanity follower growth to predictable consult and program revenue.
- Generated steady 5-figure monthly revenue from organic and low-paid amplification while keeping the clinic calendar full.
- Launched and sold out new offers (programs, products) into the existing audience base.
Audience engines plug directly into Simply Digital OS: we track how posts, emails, and launches translate to consults, customers, and LTV — not just views and likes.
Want this level of clarity on your numbers?
The AI Revenue Engine doesn’t care about vanity metrics. It cares about CAC, ROAS, payback, and LTV/CAC by channel, offer, and language. The Revenue Decision Review is how we plug into your stack, run the math, and come back with a Cut / Fix / Double plan grounded in your reality.