For Home & Local Services
For founders running trucks, crews, and call centers who need their ad spend to turn into booked jobs at predictable CAC and payback.
Simply Digital helps HVAC, plumbing, electrical, tree removal, roofing, regional ISPs, and other trades turn messy marketing and call volume into a clean funnel: from first search or referral → call → booked job → revenue you can measure.
Search & LSAs tied to booked jobs
ServiceTitan, CallRail & CRM wiring
Cut / Fix / Double on real unit economics
Why we built this for home & local services
Most service companies don’t have a marketing problem; they have a systems problem. Calls, forms, and chats come in, but the path from “lead” to booked job is unclear. Channels get blamed, budgets move around, and no one can say with confidence what each booked job actually costs.
- Phones ring but calls aren’t tagged to campaigns, keywords, or locations.
- Dispatch boards and CRMs don’t match what ad platforms are reporting.
- Multi-location and multi-service setups make tracking and routing messy.
- Call centers and field teams aren’t always aligned on lead quality or follow-up.
Simply Digital exists to fix that. We run an AI Revenue Engine for home & local service brands that starts with your reality — trucks, crews, CSRs, techs in the field — and rebuilds the funnel so every dollar of ad spend has a measurable path to revenue.
What we plug into
Field service & operations
- CRMs and platforms like ServiceTitan, Jobber, Service Fusion, Housecall Pro, and others.
- Call tracking tools (CallRail, built-in call tracking, dynamic numbers).
- Dispatch boards, job types, technician performance, memberships, and maintenance plans.
Demand & marketing channels
- Google Search, PMax, and Local Services Ads (LSAs).
- Microsoft Ads (Bing) for local and regional coverage.
- Meta Ads (Facebook / Instagram) for offers, memberships, and brand.
- SEO / Local SEO (GBP), review generation, and local landing pages.
The goal is simple: one connected view from search term or referral source → call → booked job → invoice — by service line, location, and campaign.
How we help home & local service brands
1. Cut what destroys capital
We identify campaigns, keywords, locations, and offers that consistently produce low-quality calls, no-shows, or unprofitable jobs. Those dollars get Cut, not debated.
2. Fix the system that turns leads into jobs
We fix tracking, routing, and follow-up. That includes dynamic numbers, call tagging, lead statuses, automations, and simple rules for your CSRs and dispatch teams so nothing good falls through the cracks.
3. Double what reliably prints profit
Once the economics are clear, we increase exposure where CAC and payback are strongest — by service line, market, and language. That might be “no-heat” calls in winter, “no-cool” in summer, high-margin installs, or membership offers.
What your economics look like with the Engine on
- CAC and payback by campaign, keyword group, and service line (e.g. AC installs vs. tune-ups).
- Revenue and margin by market or service area, so you know where to lean in or pull back.
- Call outcomes by source: booked job, estimate only, cancelled, no-show, or unqualified.
- Impact of CSRs, techs, and membership programs on actual job revenue.
- Simple dashboards that your GM, ops lead, and marketing lead can read in one glance.
The point isn’t a fancy dashboard. It’s giving you the confidence to say, “If we put $X more into this channel or city, we expect $Y in booked, profitable work within Z days.”
Examples of work in home & local services
- HVAC & plumbing brand: Multi-year Google Ads + ServiceTitan growth, tying calls and jobs back to service-line economics for $10M+ in annual revenue.
- Home services company: Scaling from a few hundred leads per month to a significantly higher, trackable volume while improving lead quality and routing.
- Tree removal brand: Google Ads campaigns structured to produce leads at a small fraction of breakeven CPL, with calls tagged to real jobs.
- Regional service providers: Search, LSAs, and local landing pages wired into call tracking and CRMs so booked jobs, not clicks, drive decisions.
You can explore detailed Client Outcomes on our case studies page. The pattern is the same: fix the system, then scale what works.
Is this for you?
A good fit if…
- You run a serious home or local service brand with crews, CSRs, and real service capacity.
- You’re investing meaningful budget into marketing and want predictable CAC and payback.
- You’re willing to give read-only access to your tools so we can see what’s actually happening.
- You care about booked jobs, memberships, and long-term customer value — not just lead volume.
Probably not a fit if…
- You mainly want “more leads” with no interest in fixing the system behind them.
- You aren’t able to connect your CRM, call tracking, or booking tools in any way.
- You only want short-term tests without a plan to act on what the numbers show.
Next step: Book a Revenue Decision Review
If you’re running an HVAC, plumbing, electrical, tree removal, roofing, regional ISP, or other service brand and want your ad spend tied directly to booked jobs and revenue, the starting point is a Revenue Decision Review.
- We plug into your tools, stand up Engine v1 for your business, and map your funnel from lead to revenue.
- You get a Cut / Fix / Double Memo with clear recommendations based on your economics.
- You can implement in-house or continue with a System & Profit Engagement if the numbers justify it.
Prefer email first? Use the contact form to share a bit about your service lines, markets, and current spend, and we’ll respond with a quick fit check.