Privacy Policy

Effective date: November 25, 2025

This Privacy Policy explains how Simply Digital (“Simply Digital,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you visit our website (the “Site”), interact with our services, or communicate with us. We are based in Illinois, and this Policy is intended to comply with applicable U.S. federal law, the laws of the State of Illinois, and, where applicable, certain other privacy regimes (for example, the EU/UK GDPR and California privacy laws) on an over-compliant basis.

By using the Site or providing personal information to us, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Site.

1. Who We Are and How to Contact Us

Controller / Business: Simply Digital

Location: Illinois, United States

How to reach us: You can contact us using the contact details and forms provided on the Site. For privacy-specific questions, please include “Privacy Request” in your subject line or message so we can route it correctly.

2. Scope of This Policy

This Privacy Policy applies to information we collect:

Through the Site, including contact forms, scheduling tools, and newsletter sign-ups.
Through our marketing campaigns (for example, landing pages, ads, and email campaigns we run for Simply Digital).
Through communications you send to us (email, phone, SMS, or other channels).

This Policy does not apply to data we process solely as a service provider on behalf of our clients (for example, when we run campaigns using our clients’ CRMs or ad accounts). In those cases, we act according to our clients’ written instructions and their own privacy policies govern.

3. Information We Collect

We may collect the following categories of information. Some of this information may be considered “personal information,” “personal data,” or “personally identifiable information” under applicable law.

3.1 Information You Provide Directly

Contact details: name, email address, phone number, company name, job title.
Business information: industry, services offered, markets served, languages served, approximate revenue or ad spend ranges, and other information you choose to share about your business and goals.
Form submissions: details you provide via inquiry forms, general contact forms, “Work With Us” forms, talent forms, or “Revenue Decision Review” forms, including free-text notes.
Account and communication preferences: choices about how you want us to contact you (for example, email, phone, SMS).
Support and correspondence: records of communications if you contact us with questions, feedback, or support requests.

3.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, pixels, and similar technologies. This may include:

Device and usage data: IP address, browser type and version, operating system, device identifiers, referring and exit pages, dates and times of visits, and clickstream data.
Analytics data: pages viewed, time on page, scroll depth, links clicked, and other interactions with the Site.
Advertising and attribution data: information related to marketing campaigns, UTM parameters, ad IDs, and similar tracking information used to understand how you arrived at the Site.

We may use third-party analytics and advertising tools (such as Google Analytics, Google Tag Manager, and ad platform pixels) to help us understand how the Site is used and to optimize our marketing.

3.3 Information from Third Parties

We may receive information about you from third parties, such as:

Marketing and data partners: lead providers, advertising networks, or analytics vendors.
Public sources: publicly available websites, business directories, and social platforms.
Clients and referrals: where a client or partner introduces you to us or shares contact details for coordination purposes.

3.4 Sensitive & Biometric Information

We do not intentionally collect or process biometric identifiers or biometric information (such as facial geometry scans or fingerprints) through the Site. We also do not intentionally collect sensitive personal information (such as Social Security numbers, financial account numbers, or health records) through the Site forms. Please do not submit this type of information via our web forms.

If at some point we need to collect biometric or other sensitive information in connection with our services (for example, call recordings that may qualify as biometric under certain interpretations of Illinois law), we will provide additional disclosures and obtain any consents required under the Illinois Biometric Information Privacy Act (BIPA) or other applicable laws at or before the point of collection, and maintain a written retention and destruction schedule consistent with those requirements.

4. How We Use Your Information

We use the information we collect for the following purposes, to the extent permitted by applicable law:

To operate and improve the Site: including maintaining security, diagnosing issues, and analyzing usage.
To respond to inquiries: answering questions, providing information, and following up on contact or review requests.
To evaluate fit for services: reviewing your business details, unit economics, and goals to determine whether a Revenue Decision Review or other engagement is appropriate.
To provide and manage services: planning, delivering, and optimizing marketing, analytics, and related services if you become a client.
To communicate with you: sending administrative messages, service updates, and marketing communications (where permitted by law and your preferences).
To personalize content and marketing: tailoring messaging and offers based on your interactions with the Site and our communications.
To comply with legal obligations: complying with applicable laws, regulations, legal process, and lawful requests from authorities.
To protect our rights: enforcing contracts, preventing fraud or abuse, and protecting our rights, privacy, safety, and property, as well as that of our clients and users.

5. Legal Bases (EU/UK Visitors)

If you are in the European Economic Area (EEA) or the United Kingdom, we process your personal data only when we have a legal basis to do so, including:

Consent: for certain cookies, marketing, or optional data you choose to provide.
Contract: where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
Legitimate interests: such as improving our services, securing the Site, and understanding use of our content, provided these interests are not overridden by your rights and interests.
Legal obligation: where processing is necessary to comply with laws or regulations.

6. Cookies, Pixels & Similar Technologies

We use cookies, pixels, and similar technologies to operate the Site, understand how it is used, and support our marketing and analytics. These technologies may be placed by us or by third-party providers (for example, analytics or advertising platforms).

You can manage cookie preferences through your browser settings. If you disable or reject certain cookies, some features of the Site may not function properly. For visitors in regions that require it, we may present a cookie notice or consent banner with additional options.

7. How We Share Information

We may share your information with:

Service providers: third-party vendors that perform services on our behalf, such as hosting, analytics, email delivery, CRM, call tracking, or scheduling tools. These service providers are authorized to use your information only as necessary to provide services to us.
Professional advisors: lawyers, accountants, auditors, and consultants who need access to such information to advise us.
Business transfers: in connection with or during negotiations of any merger, sale of company assets, financing, acquisition, or similar transaction involving all or a portion of our business.
Legal and compliance: when required by law or in response to valid legal process, or when we believe disclosure is necessary to protect our rights, safety, or property, or that of others.

We do not sell personal information in the traditional sense. However, some of our use of cookies and advertising tools may be considered a “sale” or “sharing” of personal information under certain U.S. state privacy laws. Where required, we will honor applicable rights to opt out of sale or sharing.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to meet legal, accounting, or reporting requirements. When we no longer need personal information, we will take reasonable steps to delete, anonymize, or de-identify it.

9. Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete such information as required by law.

11. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including:

Access: to request a copy of the personal information we hold about you.
Correction: to request that we correct inaccurate or incomplete information.
Deletion: to request deletion of your personal information, subject to certain exceptions.
Restriction / objection: to restrict or object to certain processing where permitted by law.
Portability: to request a copy of your data in a structured, commonly used, and machine-readable format, where applicable.
Marketing opt-out: to opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in our emails or contacting us.

To exercise any of these rights, please contact us using the details provided on the Site and specify that your request is a “Privacy Request.” We may need to verify your identity before processing certain requests. Where applicable, you may also designate an authorized agent to submit requests on your behalf, subject to verification.

Illinois Residents

For Illinois residents, we strive to comply with the Illinois Personal Information Protection Act (PIPA) and other applicable Illinois laws. If a data breach involving your personal information occurs, we will provide any required notices in line with Illinois law.

If we ever collect or use biometric identifiers or biometric information subject to the Illinois Biometric Information Privacy Act (BIPA), we will provide a separate written notice at or before collection, obtain any required written consent, and maintain a publicly available retention and destruction schedule consistent with BIPA requirements.

California and Other U.S. State Laws

If you are a resident of California or another U.S. state with comprehensive privacy legislation (for example, Colorado, Connecticut, Utah, Virginia), you may have additional rights regarding “personal information” or “personal data,” including rights related to sale or sharing of personal information. Where these laws apply, we will honor those rights and provide additional disclosures upon request.

EEA/UK Data Subjects

If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority if you believe our processing of your personal data violates applicable law. We encourage you to contact us first so we can address your concerns.

12. International Transfers

We are based in the United States. If you access the Site from outside the U.S., your information may be transferred to, stored in, and processed in the U.S. or other countries that may not provide the same level of data protection as your home jurisdiction. Where required, we will implement appropriate safeguards for such transfers, such as standard contractual clauses.

13. Third-Party Links and Sites

The Site may contain links to third-party websites, tools, or services that are not operated by us (for example, scheduling tools, payment processors, or social networks). This Privacy Policy does not apply to those third-party properties. We are not responsible for the privacy practices of third parties, and we encourage you to review their privacy policies before providing them with your information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” at the top of this page. If we make material changes, we may provide additional notice (such as by posting a prominent notice on the Site). We encourage you to review this Privacy Policy periodically to stay informed about our information practices.

15. How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us using the contact form or email address listed on the Site and indicate that your message is about “Privacy.”

This Privacy Policy is provided for general informational purposes and does not constitute legal advice. You should consult with legal counsel to adapt this Policy to your business, technology stack, and applicable regulatory obligations, including specific Illinois and sector-specific requirements.